SOPHIE SITBON ESTABLISHED HER BRAND VERY YOUNG IN 1985 IN PARIS AND ENJOYED IMMEDIATE SUCCESS. REPRESENTED IN THE TOP INTERNATIONAL RETAILERS AND ACCLAIMED BY THE PRESS, THE HOUSE IMPOSES ITS SINGULAR STYLE, AT THE CROSSROADS OF COUTURE TRADITION, GLAMOR AND ALTERNATIVE ROCK CULTURE, AND CLAIMS A FREE AND HAPPILY ASSUMED FEMININITY

FIFTEEN YEARS LATER, TEMPTED BY NEW EXPERIENCES, THE DESIGNER IMPOSES HER STYLE COLLABORATING WITH PRESTIGIOUS FASHION BRANDS

TODAY, DRIVEN BY A DESIRE FOR FREEDOM AND TO REINVENT HERSELF, SOPHIE SITBON TAKES UP THE CHALLENGE TO REACTIVATE HER HOUSE AND REAFFIRMS HER TASTE FOR A CERTAIN CLASSICISM, FOR AUTHENTIC CLOTHING, OFTEN STOLEN FROM THE MEN'S CLOSET COMBINED WITH ULTRA FEMININE PIECES

THE STYLE IS INSPIRED BY THE EXTREME ELEGANCE, DANDYISM AND GLAM OF '70S ROCK ICONS, THEIR BOLD SOPHISTICATION, THEIR IRREVERENT ATTITUDE, THE '80S POST-PUNKS CHIC AESTHETICS, THE GLAMOR AND THE INSOLENT FEMININITY OF THEIR MUSES

A DESIRE TO UNINHIBIT CHIC, FOR TODAY'S GENERATION AND ALL THOSE WHO HAVE A TOUCH OF NOSTALGIA FOR THIS FEMININE AND FEMINIST FASHION. THE STYLE OF THE 70S AND 80S IS NOT JUST CLOTHES, IT IS AN ATTITUDE, A WIND OF FREEDOM.

COMING BACK TO ESSENTIALS, SHE OFFERS A LOVE-FOREVER COLLECTION BASIS, A WORK ON THE CLOTHES SHE HAS ALWAYS LIKED TO WEAR AND WHICH SHE CONSIDERS THE UNSHAKABLE FOUNDATIONS OF A CHIC AND PLAYFUL WARDROBE. VERSATILE PIECES TO WEAR FROM EARLY MORNING UNTIL END OF THE NIGHT

THIS FIRST COLLECTION OF LUXURY ESSENTIALS, LAYS DOWN THE FOUNDATIONS OF AN EVOLVING WARDROBE, TO WHICH OVER TIME NEW PIECES WILL BE ADDED, TO COMPOSE YOU A UNIQUE TIMELESS STYLE

THE TAILORED JACKETS FORM THE BACKBONE OF THIS CAPSULE CLOSET, SKILFULLY BLENDING THE EXTREMES, THE STRICTNESS OF MASCULINE TAILORING, WITH THE ULTRA FEMININITY, THE SENSUALITY OF SILKS AND LACE, ILLUSTRATING ALL THE AMBIGUITY, OF A PROTEAN FEMININITY, FULL OF PARADOXES THAT MAKE IT ITS RICHNESS AND ITS CHARM, BOTH SOPHISTICATED AND SOBER MUTED, SEDUCTIVE AND TOMBOY, AUSTERE AND TRIUMPHANT.

SHARP ANDROGYNOUS BLAZERS WITH TIMELESS CHIC, IMPECCABLY TAILORED, COMBINE WITH STYLISH SEPARATES, BOTTOMS IN FLATTERING CUTS, PERFECT BLOUSES AND TOPS TO WEAR ON ALL OCCASIONS. KEY DRESSES COMPLETE THIS IDEAL CAPSULE WARDROBE

VERSATILE CLOTHING THAT ALLOWS YOU TO CREATE SILHOUETTES TRUE TO YOUR OWN PERSONAL STYLE, FREE FROM TRENDS, FOR A RELAXED OR A MORE SOPHISTICATED TAKE.

A FASHION THAT CELEBRATES INDIVIDUALITY IN ALL ITS SINGULARITY, BASED ON PLEASURE, THE SENSUALITY OF WEARING AND EMOTION. THE VERY PARTICULAR ATTENTION PAID TO THE CONSTRUCTION, THE CHOICE OF FINEST MATERIALS MAKE THEM ULTRA DESIRABLE PIECES, YOU WILL LOVE FOR EVER, WITH WEAR-ON-REPEAT APPEAL 

THE LAUNCH OF THIS NEW PROJECT HAS LED ME TO CONSIDER ANOTHER WAY OF MAKING FASHION, IT WAS IMPORTANT IN MY EYES TO PROPOSE A MORE EQUITABLE WAY OF CONSUMING WITH PRODUCTION ON A HUMAN SIZE, FAVORING FRENCH OR EUROPEAN MANUFACTURING.

THE COLLECTION MOST PARTS ARE OFFERED FOR PRE-ORDER, OR IN LIMITED EDITION. EACH PIECE WILL BE MADE ONCE THE ORDER IS PLACED, WHICH ENABLES TO PRODUCE ON DEMAND, AVOIDING WASTE, TO BE ABLE TO PERSONALIZE OUR OFFER, TO OFFER DURABLE PIECES WITH A TIMELESS STYLE IN A PERSPECTIVE OF MORE RESPONSIBLE FASHION.

WISHING FOR A MORE INTIMATE RELATIONSHIP, IN DIRECT LINE WITH MY CLIENTS, WOMEN WHO IDENTIFY THEMSELVES WITH MY STYLE WITH SHARED VALUES AND AESTHETIC.

FASHION IS A MATTER OF DESIRE. IT MAY BE TIME TO CONSUME IN A DIFFERENT WAY, TO ACCEPT THE LONG TIME OF CREATION, TO LEARN AGAIN PATIENCE, TO MAINTAIN DESIRE.