IN THE MIDDLE OF THE 1980S, AFTER HAVING AWARDED, ON LEAVING HER FASHION SCHOOL, AT THE INTERNATIONAL COMPETITION FOR YOUNG DESIGNERS IN OSAKA CHAIRED BY JEAN-PAUL GAULTIER, ISSEY MYAKE, AND THIERRY MUGLER, THE VERY YOUNG SOPHIE SITBON LAUNCHED HER EPONYMOUS BRAND AND ENJOYED AN IMMEDIATE INTERNATIONAL SUCCESS IMPOSING HER VISION OF A CERTAIN FRENCH CHIC ASSOCIATED WITH THE ENERGY OF UNDERGROUND CULTURES, AND THE IMAGE OF A WOMAN OF CHARACTER, PLAYING WITHOUT COMPLEX WITH THE CODES OF FEMININITY AND ELEGANCE.

THE PARISIAN BRAND BECOMES THE CHOICE PAR EXCELLENCE OF TRENDY WOMEN WHO MELT FOR ITS DRESSES AND SUITS WITH SHARP AND IMPECCABLE CONSTRUCTION.

PRESENTED EACH SEASON AT THE PARIS FASHION WEEK, HER CREATIONS ARE HAILED BY THE INTERNATIONAL PRESS, AND REWARDED BY SEVERAL AWARDS LIKE THE VÉNUS DE LA MODE IN PARIS.

HER EVENING DRESSES WITH CONTEMPORARY GLAMOR DESIGNED IN THE COUTURE TRADITION, VERY EARLY ARE AMONG THE FAVORITES OF CELEBRITIES AND HER CREATIONS OFTEN APPEAR ON RED CARPETS, WORN BY WOMEN SHE ADMIRES SUCH AS JULIETTE BINOCHE, BÉATRICE DALLE, OR JODIE FOSTER.

THE BRAND IS REPRESENTED WORLDWIDE, IN THE MOST PRESTIGIOUS MULTI-BRANDS AND DEPARTMENT STORES.

15 YEARS LATER, GUIDED BY THE DESIRE TO TAKE UP NEW CHALLENGES, THE DESIGNER IMPOSES HER STYLE ON PRESTIGIOUS LUXURY FASHION HOUSES IN FRANCE AND ITALY

DRIVEN BY A DESIRE TO RETURN TO SOURCES, A DESIRE TO RECOVER THE EMOTION AND SINCERITY OF HER BEGINNINGS, TO CREATE IN A MORE FREE AND MORE AUTHENTIC WAY, SOPHIE SITBON DECIDED TODAY TO BEGIN A NEW CHAPTER, TO RELAUNCH HER FASHION BRAND AND REVIVE ITS URBAN-CHIC STYLE WITH EMBLEMATIC GLAMOUR.